 Why should such threatened subjects  as geography and sociology matter at Strathclyde University? as a Strathclyde visiting professor linked to those subjects, let me give an example.  I serve, by choice unpaid to avoid conflict of interest, on a consulting panel for a major cement company. We advise on emerging world issues, helping to raise the level of the playing field on which social and environmental issues unfold.  In recent years we have helped the group pioneer industry- 