The Coalition is trying to woo Chinese-Australian voters, with Treasurer Scott Morrison and Assistant Minister for Multicultural Affairs Craig Laundy holding two exclusive Chinese media events so far in the campaign in Sydney and Melbourne. 
The first press conference just for Chinese media was held about a month ago in Burwood, the home of Sydney's Chinese community, and the second was on Wednesday last week in Melbourne, Mr Laundy's office confirmed.
Engaging with Chinese and Korean voters was crucial in Maxine McKew's victory over John Howard in Bennelong in 2007, where she featured on the front page of a Chinese-language newspaper in the final week of her campaign.
Labor has been focusing on Mr Laundy's NSW seat of Reid with leader Bill Shorten visiting a Burwood medical centre on Wednesday to push his Medicare campaign.
Mr Laundy helped launch Tony Abbott's campaign in Lidcombe in 2013 and is seen as "a safe pair of hands", according to a Coalition source, who added that a launch in Lindsay or Macarthur would have been seen as copying Labor. The Coalition is launching its campaign in western Sydney on Sunday.
Labor launched its campaign in Penrith in Lindsay last weekend.
Mr Laundy has both a Chinese and Korean community liaison officer on staff in order to engage with the community.
The officers help manage his social media accounts, such as on popular Chinese platform Wechat, where he has appeared in a video with local beat-boxer Jeffrey Liu.
Labor has also been targeting Australia's migrant communities. On Wednesday, Opposition Leader Bill Shorten and Labor Senator Sam Dastyari held a press conference specifically for foreign language media in Sydney.
The party is running new multilingual ads on SBS in Tamil, Arabic, Punjabi, Urdu, Korean, Hindi, Bengali and Mandarin. It is also planning ads in Italian, Macedonian, Greek and Vietnamese.
In 2007 Ms McKew targeted migrant voters by sending in a "crack team" of Mandarin and Korean speakers to the seat and using the party's Electrac system to find the relevant voters.
How to vote cards were translated and Sing Tao reported on Jessica Rudd and Hong-Kong-born husband Albert Tse giving a speech in Mandarin and Cantonese respectively with Ms Mckew at a club in the seat.
Amid accusations that Chinese media in Australia can be influenced by Beijing, UTS Social Inquiry professor Chongyi Feng said Australian Chinese media can suffer financially if they do not toe the line.
"One [way] is through advertising of Chinese state companies," he said.