It was only recently that images were leaked of none other than Ronda Rousey posing in bodypaint for the swimsuit issue of Sports Illustrated.
Confirming the rumours, Sports Illustrated announced on its website that the former MMA champion would "join an elite club of body-painted swimsuit models in the 2016 Sports Illustrated Swimsuit issue". 
In the images Ronda sported the look of a classic leopard swimsuit by Australian swimwear brand We Are Handsome.
Secret's out - so here's a free preview of this year's 2016 SI swimsuit issue ... I was one of the lucky few chosen to be a canvas for a hand painted masterpiece by @joannegair that took 14 hours to put on and photographed by the brilliant @fredericpinet - these are just behind the scenes shots taken with a phone's camera, can't wait to show you guys the final pics the when the issue hits stands! Link in bio ???? http://www.si.com/swim-daily/2016/01/06/ronda-rousey-si-swimsuit-2016-body-paint-leaked-photos
Although the swimsuit in the images was painted on it didn't stop sales of the one-piece rising immediately.
It was said that the swimsuit sold out "almost instantly", which is untrue, however it is not far off.
Founder Jeremy Somers says that sales of "The Fighter" Scoop one-piece spiked by 300 per cent as soon as the images were leaked and they continue to increase.
"We usually produce things once or twice but 'The Fighter' is a classic piece that's actually been around for a few years. We keep reprinting it, so it was big news for us when the images were leaked," Somers told Fairfax Media.
Sales are expected to rise again when the swimsuit issue comes out in   February.
The swimsuit is very well known to the brand, with model and fan of the one-piece Doutzen Kroes??? captured in the swimsuit early in 2015.
"Sales keep coming in so we're producing more and more," Somers said.
"There is speculation that Ronda might be on the cover, but no one will know for sure until the issue is released in   February, but either way it's going to be really big news for us."