MONA, HOBART
It isn't the artworks themselves - you could take or leave many of the strange and wonderful things on display at David Walsh's famous and infamous Hobart gallery. 
Many of the works hanging on the walls and spread across the floors set out to challenge and offend, both sensibilities and senses, and they often succeed.
What's really impressive about the Museum of Old and New Art, however, is the entire package. This is a lesson to tourism providers across the country: if you build it, they will come, and if you build it well, they will return with interest.
The MONA package is slick from the minute you step into the ferry terminal in downtown Hobart. There you find market stalls featuring the best of Tasmania, from craft beer and cheese producers to local tourism operators.
Buy a ticket and you're soon onboard the Mona Roma 1, a high-speed, custom-built ferry that's part art gallery, part bar, and part watercraft. The wine and beer on offer is sourced from small-batch local outfits.
There are sculptures of sheep to sit on (or maybe you'd prefer a bar stool).
There's a VIP "Posh Pit" at the front where canapes and drinks are served. The ferry travels half an hour up the Derwent before depositing guests at MONA, a spectacular building that abuts a huge rock face forming one of its walls. It's as impressive a work as anything that hangs inside it.
Those artworks, from the provocative to the bizarre, are spread over multiple floors connected by a warren of walkways and stairwells, some leading out to naturally lit installations, others weaving back upon themselves into near pitch darkness.
Audio guides are provided via iPod. This is slick. You don't need to love the art to enjoy MONA. You don't even need to love art. You just need to appreciate the experience.