HelloFresh and its biggest investor Rocket Internet are reaching out to potential Australian investors as part of the meal kit delivery service's plans to list in Europe. 
It's understood Goldman Sachs is hosting a lunch for domestic fund managers in Sydney on Monday and another in Melbourne on Tuesday where HelloFresh Australia founder Tom Rutledge will introduce the company, which was rolled out locally four years ago.  
Also present will be Rocket Internet founder and European entrepreneur Oliver Samwer. Germany-based Rocket Internet is one of the most successful internet accelerators in the world.
The investor education comes as HelloFresh's backers, led by Rocket Internet, hit the button on an initial public offering on the Frankfurt stock exchange that could value the start-up at more than $A3 billion.
There are a stack of Australian fund managers with global mandates who are increasingly interested in offshore IPOs such as Alibaba and Atlassian's upcoming float. 
Rocket Internet, which is also the major shareholder in Australian online fashion site The Iconic, has appointed Goldman Sachs and Morgan Stanley as joint global coordinators to the IPO. 
Rocket Internet owns 56 per cent of the stock and management 6.6 per cent.
Morgan Stanley's London-based research analysts kicked off the pre-marketing late last week, releasing a report forecasting "supernormal growth in a large addressable market" for HelloFresh, as reported by Street Talk on Monday.
Morgan Stanley expects revenues to surge from ???308 million in 2015 to ???1 billion in two years and EBITDA margins in the mid-teens.
"We forecast 65 per cent 2015-2018 revenue CAGR  with 122 per cent growth in 2016," the broker says. 
However, "high growth comes with high risk," according to Morgan Stanley, and to achieve this rate of growth HelloFresh will need to acquire a higher number of new subscribers every quarter.