What's in a name? If you're the newly created Australian Border Force, the answer is about $10 million - splashed on military-style uniforms and thousands of signs at airports and detention centres to create a fresh, hardline image. 
The uniform splurge follows recent reports by former detention centre workers that detainees at the Australia-run camp on Nauru have not been provided proper clothing, forcing parents to cut holes in their children's ill-fitting shoes.
Australia's newly named paramilitary border force began operating in   July, triggering the 10th rebranding of the immigration bureaucracy since World War II.
The new name drew ridicule when flagged last year.
Costings supplied to Fairfax Media show the government spent $6.3 million kitting out 4500 ABF officials.
Veteran public servants were reportedly unhappy at being forced to wear the military-style uniform to work after a lifetime of civilian service.
However, a department spokeswoman said the new agency and its law enforcement officers must be "properly attired and well equipped".
At a Senate hearing last month workers described as "horrendous" the clothing situation for detainees at the Nauru camp. "Parents actually had to cut holes in their [children's] sneakers ..." said former worker Samantha Betts.