Children, footballers, actors and well known Australians threw their support behind Adam Goodes and the #istandwithadam campaign promoted by Fairfax Media on Saturday.
Goodes, who is on leave after being continually booed at football matches, has received strong support through The Age and Sydney Morning Herald editorials declaring their support for #istandwithadam. 
Actors Cate Blanchett, Hugo Weaving, Richard Roxborough and Peter Phelps, as well as other well known Australians, including Opposition Leader Bill Shorten, Greens MP Sarah Hanson-Young and TV personality Georgie Gardner, on Saturday sent videos to Fairfax Media backing the #istandwithadam campaign. Actors Les Hill and Paula Duncan emailed in their support.
All Melbourne Football Club players taped the colours of the Aboriginal flag on their limbs while Indigenous player Travis Varcoe (above right) of Collingwood wore an Aboriginal flag taped to his bicep.
Victorian Premier Daniel Andrews backed the campaign with his own call to action:
"My challenge to the people of Victoria or those at the SCG this weekend is this: if the person next to you starts booing - call them out. It's wrong, it's not in the spirit of the game and it's not in the spirit of our nation," he said.
Elaine Carbines, chief of Geelong business group G21, described The Age's coverage as inspirational.
A sign outside the SCG has called for fans to have a standing ovation at the third quarter at the seven-minute mark to acknowledge the absent Adam Goodes.
Meanwhile, on social media football fans across the country posted messages of support, hours before the Swans were due to play Adelaide Crows in front of a crowd of more than 40,000, the biggest for the Swans this year.
Fans travelling from the ACT to the Sydney game were going prepared with banners in support of Adam Goodes.
Businesses, churches and homes have embraced the campaign backed by Fairfax Media.
Junior players have begun wearing Indigenous round jumpers and painting Goodes' number 37 on their arms, including Under 8s Wests' Juniors v Drummoyne Power in Sydney.
And non-Swans fans are also coming out in support.
Kathryn Parker tweeted: "Cheering the Crows on for a win today but sad that Adam Goodes has been bullied out of this game."
Actor Les Hill, writing from Los Angeles, described himself as a Swans fan: "My family is of Indigenous heritage, and are related to the Ella brothers, proud Australian athletes who never had to put up with (to my knowledge) the disgraceful behaviour that AG is dealing with. The current situation, in my opinion, is bringing to a head important points and questions about who we are as a nation. As people, and as a nation.
"But it should not be at one good man's expense. It is not his burden."
Paula Duncan wrote: "A great sportsman, a fine man who has given and contributed so much to our Australian community, demonstrated great spirit in promoting inclusion and acceptance in diversity and respect for others.
"Australian of the year, I stand right behind Adam Goodes."
Writers such as Hannah Kent and human rights activists Hugh de Kretser and David Mann also sent video messages and tweets in support of the #istandwithadam campaign.