Apple has bypassed banks who are unwilling to give up their card fees by launching Apple Pay with American Express in Australia and a host of other countries.
Amex's global head of mobile products and payments, Tony Prentice, said its customers in Australia and Canada will be able to use Apple Pay for transactions on iPhones, Apple Watch and iPads this year and in Spain, Singapore and Hong Kong in 2016.
"We believe it is critical to be on the forefront of seamless and innovative payment solutions for our card members and we are pleased to be able to deliver on that with Apple Pay," he said in a statement. 
Some banks in Australia now offer contactless payments on Android mobiles, but Apple has struggled to get agreement with banks to launch via Visa and MasterCard networks outside the US and Britain.
Even in the US, the number of people actually using Apple Pay is estimated to be very low. This is in part because contactless payments are much lower there than in many other countries.
Unlike Google and other mobile wallet providers, the tech giant wants a cut of the fees the card schemes pay to the banks, but these payments known as interchange fees - which amount to about $2 billion annually for all Australian banks - are much lower in Australia and Europe than the US.
In   August, Commonwealth Bank of Australia chief executive Ian Narev told Fairfax Media Apple would find it hard to convince banks to give up revenue in return for being able to offer Apple Pay.
He said CBA already offered the same functionality as Apple Pay through its app - for users of Android phones - for two years, so it was difficult for Apple to argue it is providing much value. In the US, Apple Pay was innovative because tap-and-go was not a feature of that market.

Interesting proposition
A spokesman for CBA said on Wednesday: "Apple Pay is an interesting proposition and on its arrival in Australia we'll evaluate the best payments solution for our customers," he said.
"Commonwealth Bank currently offers NFC payments via Android phones and via PayTag for compatible iPhone phones. As we have always done, we will announce any future enhancements to our applications when they are ready for customers."
A Westpac spokesman said it provides contactless cards and payments on Samsung Android phones via NFC. "It is not appropriate to comment on any discussions we may have had with Apple."
Other major banks privately said talks were ongoing with Apple. But one said the Amex deal represented a very small part of the credit card transactions in Australia and believed it would put minimal extra pressure on banks to to do a deal.
Apple would not confirm whether it is in talks with any banks or discuss the terms of the deal with Amex. "You will need to speak to the banks about their plans," a spokeswoman said.
Apart from its so called "companion cards", American Express issues its cards directly rather than relying on banks. The fees it charges are also on average about twice the rate for Visa and MasterCard, at about 1.7 per cent per transaction.
Amex wouldn't comment on whether Apple will take some of its fees. American Express already works on Apple Pay in the US and Britain, along with Visa and MasterCard.
More than 95 per cent of Amex cards have chip and PIN authentication rather than magnetic stripes now after all card schemes and banks in Australia began discontinuing these cards from   August 2014.
Bank consultant, Grant Halverson of Mclean Roche, said banks own most of the payment terminals in Australia and could easily frustrate any upgrades to these needed to accept Apple Pay. He said banks would feel no extra pressure to do a deal with Apple.
"They will be sitting back patting themselves on the back saying 'look they have caved in and gone with Amex'."
But he said Amex, which has 19 per cent of all credit card transactions in Australia - the second largest single share after CBA - may be able to pick up a lot of new customers from the deal if it now makes offers via Apple.
"Around 34.9 per cent of mobile phone's in Australia are Apple phones. In the first six months of 2015, 1.29 million iPhone6 were sold in Australia. So adding in sales for the second half of 2014, there are around 2 million iPhone 6 in the country with Apple Pay installed," he said.
"The big opportunity for Amex is to go after 2 million Apple phone users. If you are one of those people who are excited by technology then they are probably going to send offers to Apple customers and make it very quick and easy."