Keep Australia Beautiful is worried moves to allow food and drink on commercialised Gold Coast beaches will lead to beaches being littered and "trashed".
Tuesday's Gold Coast City Council will debate a recommendation to allow vendors to bring pre-ordered food and drinks to selected Gold Coast beaches.
The Queensland arm of Keep Australia Beautiful - Keep Queensland Beautiful - cautiously supports the move to let food and drinks be served on beaches. 
However Keep Queensland Beautiful chief executive David Curtin is worried the implications have not been fully considered.
"The operators need to be responsible for prompt cleaning and care and maintenance of the dedicated areas," Mr Curtin said.
"We must continue to educate visitors that it's not OK to leave a lightweight single-use coffee cup in the sand.
"It's not OK to let a confectionery wrapper fly off into the wind without making an effort to recapture it.
"It's not OK to enjoy the beach, but trash it at the same time."
A Gold Coast beach - Burleigh Beach - came second in Keep Australia Beautiful's national Clean Beaches program.
Mr Curtin said Gold Coast City Council - which will debate the issue at the full Gold Coast City Council on Tuesday - must make sure beachgoers put litter in the bins.
"Councils and operators will need to ensure adequate bins are placed on the beach," Mr Curtin said.
"Humans can be lazy creatures, so we need to reduce that risk."
He said if the proposal was adopted it should go forward with a strong anti-litter message.
"Education is key in our fight against litter," he said.
"Accidents can happen, but we all have a personal responsibility to 'do the right thing' and use the right bin," he said.
Mr Curtin said Keep Australia Beautiful supported the concept of allowing food and drinks to be ordered and delivered to the beach.
"Keep Queensland Beautiful supports, in principle, the proposal of opening our beautiful beaches to business operators," he said.
"Of course, as with any proposal where human impact is a risk factor, councils and business operators must - and will - take these impacts into consideration."
Gold Coast City councillor Bob La Castra - who chairs the committee which recommended food and drink be delivered to beaches but does not support the recommendation - said he did not think councillors had yet worked through the implications of what to do with the litter from packaging.
"It is all well and good for the public to say, well, this would be really good, but if you haven't really thought it through - and what the consequences of that are - you might totally change your mind," Cr La Castra said.
"If we went to the public and said, 'You do realise you could end up with all these pizza boxes and drink containers and fast-food packaging all over the beach?', people would go, 'Well, I don't know if that is such a good idea," he said.
Cr La Castra said he did not believe the complexities of managing litter on beaches had been "canvassed properly".
"And so I hope people give it a good hearing and don't just gloss over it and say, 'Let's go with it and see how it works out.'
"I feel strongly about it and I definitely will be raising it."