She's barely out of primary school but Bella Tipping has come up with an idea that's turning travel on its head, writes Kate Jones.
At 12 years old, Bella Tipping is happy to take on the title of Australia's youngest entrepreneur.
Her business, Kidzcationz - or TripAdvisor for kids - has hit the travel market and she has barely graduated from primary school. 
The Dubbo youngster's foray into the business world started with a brainwave after returning from a family holiday.
"Mum was filling out a TripAdvisor review and she liked a hotel where we had stayed and gave it a great review, but I really didn't like it at all as it was so adult-focused," she says.
"The fold-out bed I had was uncomfortable and the kids' meals were the same old dried-out nuggets and pasta. To me, it was like the parents mattered but kids didn't."
Parents Bernadette and Paul, small business owners, have spent more than $80,000 on setting up Kidzcationz, including trademarking and insurance expenses.
But the investment didn't come lightly. Bernadette says she demanded solid plans from her enterprising daughter.
"We aren't the sort of parents who will say, 'Oh yeah you can do that, that's a great idea'," she says.
"I said, 'OK, I'm the investor here - I need you to pitch the idea to me and write a business plan'. In the business plan I wanted to know what, where, who, when, and I want to know what her exit strategy is. This is a full-on business, so I need to know what it's about, how I can invest and what return I'm likely to get.
"I thought that would be the end of it. But she wrote it all up."
To ensure privacy and safety for young online users, Kidzcationz lets them review using avatars instead of personal details, including photos. The more reviews kids write, the more points they collect to enhance their avatar.
Studies show that children have significant influence when it comes to family holiday plans. Kidzcationz hopes to capitalise on their decision-making power.
"I want kids to write reviews so then if they have a holiday experience that was extremely fun they can put it up, hoping that other kids will read it and have a more fun experience themselves," Bella says.
"I hope it's going to make a difference to the way kids travel."
Bella may be one of Australia's youngest entrepreneurs, but she is not alone.
Australia is a breeding ground for such business starters. Business owners aged 25 to 34 boomed by 8.5 per cent in the year to   February 2014, a BankWest report found.
But statistics show younger budding entrepreneurs need more support to bring businesses to life.
Data from The Foundation for Young Australians shows entrepreneurs aged 18 to 24 are underrepresented, with only 8.7 per cent starting new businesses. This compares with the average rate of 13.1 per cent across all age groups.
The FYA, which runs programs to support young business brains, blames difficulty in finding funds and a lack of knowledge about legal and regulatory structures for holding young entrepreneurs back.
Chief executive Jan Owen says it's important to begin inspiring and equipping youth with enterprise and innovation skills early.
"The more young people are given the opportunity to flex their entrepreneurial muscles, the more embedded it will be in their thinking and skill set," she says.
"Bella is obviously a very unique example. However, we shouldn't underestimate the ability of our young people when it comes to entrepreneurship. Our $20 Boss program shows that when young people are given the right skills, resources and support they can thrive as young entrepreneurs."
Kara Landau started her business, Corporate Nutrition Melbourne, when she was 21.
She says there were many challenges and rewards of starting a business at such a young age.
"If you have that deep entrepreneurial drive within you, and you are mentally strong enough to go through hard knocks along the way, then I always support people following their dreams."