The Voice recap: Ronan scramblesMasterChef recap: emotions boil overWhy dating shows are now TV gold
Nine's The Voice has emerged the clear winner in a goliath ratings showdown with Ten's MasterChef Australia after both programs premiered in the 7.30pm timeslot on Sunday night.
The Voice was the number one program for the night, drawing in 1.4 million people in the capital cities for the season five premiere, according to OzTam figures. 
Including regional viewers, Nine is claiming a peak national audience of 2.3 million.
Over on Ten, one million people watched MasterChef Australia's season eight launch, but the show finished fourth in the nightly ratings, outranked by Nine News and Seven News.
Seven's offering of House Rules struggled in the mix and finished tenth of the night with 830,000 viewers.
Nine will be celebrating the results on Monday after a series of ratings flops in the first half of 2016, including Australia's Got Talent and The Block spin-off Reno Rumble, which was kicked out of its 7.30pm timeslot after drawing just 395,000 viewers.
The network will undoubtedly be hoping to also shake off last month's 60 Minutes debacle.
Ten will also be relieved by MasterChef Australia's debut figures, which indicate the nation's interest in the iconic culinary show remains strong after ratings plunged to record lows around 2013.
However, make no mistake, the shows ratings are trending downward.
The Voice's launch episodes have been on the slide since 2014, when 2.2 million in the capital cities tuned in. Last year, the figure was 1.6 million.
MasterChef Australia's launch numbers are also down around 200,000 from 2015 when 1.2 million people tuned in.
The numbers are a far cry from MasterChef Australia's record-busting glory days of 2010 when 1.69 million watched the season two premiere.
There's a lot riding on these two shows, which are crucial to Ten and Nine in terms of both ratings and air-time.
While this year's launch figures may be unremarkable, there's no denying the ongoing popularity of the programs, which both trended on Twitter on Sunday night.
MasterChef Australia and The Voice fans alike were quickly sucked in by the emotional backstories of contestants, which the networks capitalise on so well.
The Voice's emotional premiere included a discharged Army veteran finding solace in singing, while MasterChef Australia boasted Cecilia, a contestant who had to pull out of last season after acquiring a serious head injury.
Although the season has just begun for these well-known programs, their days of juggernaut ratings are seemingly behind them. Instead, viewers can expect to see greater emphasis placed on reality dating programs such as The Bachelor Australia and Married at First Sight.
There are more emotional yiayia's on #masterchef than on a 60 Minutes trip to the Mediterranean.
??? Osman Faruqi (@oz_f)      May 1, 2016
I'm already crying in anticipation of everyone's 'journeys' #MasterChef
??? Bethanie Blanchard (@beth_blanchard)      May 1, 2016
Oh no not a tragic tonsil story
??? Keegs (@keegs)     May 1, 2016
Given the choice to eradicate one thing from this show, it would be close ups of the judges "hovering" over the buttons #thevoice
??? Jordan (@WlTTSJW)     May 1, 2016
'This song was in a film called Notting Hill, do you remember that film?' Everyone on earth is aware of that film, Ronan #TheVoice
??? Emily (@EmilyHeyWhatNow)     May 1, 2016