Australians are most squeamish about children swearing, invitations to have an affair, suggestions of sexuality and bodily hygiene when it comes to television commercials.
The Advertising Standards Bureau says the list of the year's most complained about ads is topped by a Holden commercial that features a boy saying the word "bloody".
The ad that had him repeating his father's phrase "bloody caravaners" was the subject of 161 complaints, mostly about "inappropriate language". 
Second most complained about was an Ashley Madison commercial featuring men singing about "looking for someone other than my wife". It attracted 138 complaints with the main concern being what the bureau described as discrimination or vilification of gender.
Also in the top 10 were:
     A Fantastic Snacks Australia commercial showing a wife licking chip flavouring off her husband's lips. It attracted 85 complaints, mostly about the suggestion of sex, sexuality and nudity.       A Unicharm Australasia ad featuring a woman in a variety of stereotypical scenarios related to having her period. It attracted 76 complaints grouped together as discrimination or vilification of gender.       A Sportsbet commercial featuring a sweaty man wiping himself at the gym. It drew 71 complaints filed under what the bureau called "other social values".       A Stan ad that had Rebel Wilson referring to a cat as a "big pussy". The 66 complaints focussed on concerns about sex, sexuality and nudity.       A Unilever Australia commercial for a hair product that featured two men kissing. It attracted 62 complaints described as being about sex, sexuality and nudity, without any breakdown of how many objected to a depiction of homosexuality.       A Hyundai Motor Company Australia ad that featured a woman flicking her belt at a snake. The 59 complaints were about violence and cruelty to animals.       A SCA Hygiene Australasia commercial for a paper towel featuring people saying "oh sheet". There were 56 complains about inappropriate language.       And a Schick razor ad featuring three women trimming bonsai plants in front of their crotches attracted 53 complaints under the category of sex, sexuality and nudity.    
While advertising companies often delight in controversy, knowing it brings extra attention to the products they are selling, the number of complaints seems relatively small compared to the audience who would have watched these commercials.
Given most of these ads were comic, they also demonstrate that not everyone shares the same sense of humour as advertising executives.
"What we can see from the list is that complainants are particularly concerned with seeing behaviour in advertisements that they view as inappropriate," said Fiona Jolly, chief executive of the Advertising Standards Bureau.
Only the Ashley Madison commercial was found to have breached the bureau's code of ethics, which meant the complaints were upheld.
The rest of the complaints, applying to the other ads, were dismissed.
"When the board considers an advertisement, they can only consider the content of the advertisement, under the specific sections of the code of ethics," said Ms Jolly."While some people may not like to see 'bad behaviour' in advertising, the content of many of these advertisements did not breach the code."
Ms Jolly said complaint numbers had fallen from last year's record total but had remained consistent with previous years.
Strangely, the Ashley Madison ad featuring married men singing "I'm looking for someone other than my wife" attracted three times more complaints last year than even this year's most complained about commercial - 481.
And where the bureau found it breached the code this year, last year it dismissed the complaints.
It's possible the Ashley Madison commercial just screened less this year. But it could also be that TV viewers are less offended by infidelity on screen while the bureau has become more squeamish.