Cond&eacute; Nast has named Australia as the destination of the coming year.
The US magazine is one of the foremost travel publications in the world and being named 'Destination of the Year for 2016 is a huge accolade for Australia, according to Tourism Australia managing director, John O'Sullivan, who claims the timing "couldn't be better" with the launch of their next big global campaign just a few weeks away. 
"This is an influential and hugely respected travel magazine, with a readership in the United States which closely matches the profile of our own target audience," he said.
"This will put a renewed focus on Australia's world-class aquatic and coastal experiences, many of which I'm delighted to see have been highlighted by Cond&eacute; NastTraveller as critical elements of our country's international appeal."

 'Ozzies', as Cond&eacute; Nast have called us, "meet the world with an enviable blend of edge and ease, an aesthetic rigor free of pretense, and an embrace of the outdoors paired with urbane sophistication".
The magazine have also revered our cuisine and our style as 'inventive and influential'.
Australia is currently enjoying record numbers of visitor arrivals from the US, growing at levels not seen since the Sydney 2000 Olympics.
According to the Bureau of Statistics, the US is Australia's fourth largest inbound tourism market, with a record 590,000 American visitor arrivals in the last 12 months.
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