Once considered a minor sideshow for players who couldn't cut it at Test or one-day international level, the World T20 has become one of the hottest tickets in the game, with Aaron Finch conceding Australia's leading contenders have one eye on the tournament even as they take on India.
Finch was one of the prime movers as Australia chased down a Gabba record of 308 on Friday night to take a 2-0 lead in the five-match ODI series. 
He remains a big advocate of one-day cricket but said the lure of the T20 world crown had grown tenfold on the back of the surge in the shortest form of the game.
Australia will send a 15-strong contingent to India in   March, with Finch likely to be one of those on the plane.
It's the only major cricketing crown Australia has yet to seize, with India, Pakistan, England, the West Indies and Sri Lanka the previous champions.
Crowd interest in T20 cricket has been matched by the enthusiasm of the players, with Finch saying there was a desperate scramble to be part of the group as players stake their claim from the current Australian group and across the Big Bash League.
"I think there's a huge desire from everyone around the country to be a part of that 15-man squad to go to India. To have the opportunity to win a world title is nothing to sneeze at," Finch said.
"It's a title that has eluded Australia for a long time now. I know everyone in the group; myself, the coach and all the players that have been around the T20 side in Australia are desperate to play well over there.
"It just comes down to getting it all right on the day. We know T20 is a game where one guy, one over here or there can be the difference in a game.
"Everyone probably has one eye on it a little bit, especially the guys in the Big Bash who are still there impressing with their skills."
The push from outside the team from players including the electrifying Chris Lynn has put the cat among the pigeons for previous T20 recruits hoping that incumbency may get them over the line.
Lynn, in particular, looks an irresistible prospect for selectors on the back of his brilliant BBL form for the Brisbane Heat.
His 378 tops the run stats ahead of in-form Adelaide Strikers slugger Travis Head (276) and Finch back in third (246).
Australia hasn't played a T20 since   August last year against England in Cardiff, meaning the BBL shapes as a key form guide for selectors. Leaving out a player in the form of Lynn would seem unthinkable at present but he is yet to get across the line in a bid to add to his pair of T20 games for his country.
Finch also didn't dismiss the idea of using pink balls in shorter forms of the game as more and more former players, this time Sunil Gavaskar, call for an equalisation of bat and ball.
"I must say growing up watching cricket and even now you see a chase of 200 on a wicket that has a bit in it - they do tend to be exciting games," he said.
"I certainly don't want to see the wickets juiced up but ... there is an argument for it [pink balls].
"But I haven't thought about pink balls too much - and at the end of the day people still want to see runs. And so do I."