During the tech boom of the late 1990s it was widely believed that, for small Australian companies to succeed, they had to shift to the United States. Fast forward 20 years and that opinion has changed significantly. 
A more mature venture capital sector and a strong domestic skills base mean start-ups can remain proudly Australian while at the same time breaking into markets around the world. Having a Silicon Valley address on your business card is no longer an essential ingredient.
Australian audio technology specialist Audinate chief operating officer and co-founder, David Myers, says his business has retained its headquarters here while establishing subsidiaries in three other countries, including the US.
"There was a time, certainly back in the early 2000s, when my last company actually did a flip to become a US company with an Australian subsidiary," he says. "That was considered important in those days because it was argued that raising funds in the US was important. However I really think that's gone. We've (Audinate) felt no need to consider a structure like that."
Myers says the evolution of technology has also made it easier to work from different parts of the world rather than needing to be in a centralised location like California. "I think even simple things like Skype have transformed the way we operate - there's no barrier to communication," he says.
Outsourcing start-up Freelancer.com deputy chief financial officer, Chris Koch, says shifting operations to the US as a matter of course during growth no longer makes a lot of sense. He points to Australia's stable financial system and stock market as good reasons to remain domestically based.
"For a listed company in particular, the ASX is actually quite attractive," he says. "It's not onerous and it's not particularly expensive. It's actually pretty attractive as a big capital market."
He says that, while the majority of Freelancer.com's market is in the US, he feels no pressure to shift operations there. Instead, it's simply a matter of jumping on a plane for visits as required.
Chief executive of mobile payments software company AirService, Dominic Bressan, says while it can be attractive to retain a headquarters in Australia it's still important to monitor what is happening in other countries.
He says some companies are attracted by the lower tax rates on offer in places such as the UK or Singapore. "We do occasionally get advice on potentially moving a parent company. It's an interesting area that I haven't gone through myself, but I speak to as many people as possible to try and find the best balance," he says.